Marketing Manager

We’re now looking for someone who doesn’t just manage a brand, but understands how to position it, grow it, and make it matter in the market.

This role is focused on driving growth, improving sales, generating quality leads, and positioning our offering in a way that truly resonates with our market. You will play a key role in shaping how our brand is seen, experienced, and engaged with, both internally and externally.

At Faircape, we value our employees and offer:

• Quarterly performance bonuses – rewarding your impact and results
• Long service leave – recognising your commitment over time
• Free barista-made coffee – because good days start with great coffee ☕
• Subsidised snacks – convenient, affordable options when you need a boost
• Discounted ISP packages – stay connected at home for less
• Flexible working hours (06:30 – 18:30) – supporting balance and autonomy
• Subsidised parking – making your daily commute easier
• Real growth opportunities within a stable, expanding group

• Take full ownership of the Faircape Life brand
• Continuously refine positioning to ensure relevance, differentiation, and growth
• Align brand strategy with business objectives and sales targets

• Drive quality lead generation strategies across digital and traditional channels
• Work closely with internal teams to improve conversion and sales outcomes
• Identify gaps in the customer journey and implement improvements

• Plan and execute integrated marketing campaigns that drive measurable results
• Oversee content, digital platforms, and campaign performance
• Ensure consistency and quality across all brand touchpoints

• Be actively involved in PR strategy and execution
• Build and strengthen brand presence in the market
• Identify opportunities for partnerships, exposure, and brand growth

• Analyse market trends, audience behaviour, and competitor activity
• Track campaign performance and optimise based on ROI and KPIs
• Continuously test and refine strategies to improve results

Qualifications

• Degree in Marketing, Communications, Business or related field

Experience

• Proven experience in brand management and marketing strategy
• Knowledge of the property industry or retirement sector would be advantageous 
• Strong focus on lead generation and strong outcomes
• Hands-on experience with digital marketing, campaigns, and analytics
• Experience operating within the luxury market or high-end brands

• Strong commercial mindset – understands what drives sales
• Ability to own and grow a brand, not just manage it
• Strategic thinker with strong execution ability
• Creative, but grounded in performance and results
• Confident communicator (internal and external stakeholders)
• Highly organised, deadline-driven, and accountable
• Comfortable in a fast-paced, high-demand environment 

Specific Requirements

• Clear health record
• Clear criminal record and clear credit record
• Two written references from your most recent employer

We offer a competitive salary, dependent on qualifications, experience, and market-related factors.